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A trusted market leader, BUSINESS COMMUNICATION: PROCESS AND PRODUCT presents the market's most innovative coverage of workplace communication skills with an expanded emphasis on digital writing. Compelling, new infographics and a vibrant new design appeal to today's visual learners. Most importantly, the hallmark features that made Guffey the market leader ? abundant model documents, the 3x3 writing process, case studies, and an efficient 16-chapter format ? continue to enhance student learning and comprehension. Vast instructor resources, including new video-enhanced PowerPoint slides, help new and veteran instructors plan and manager their courses.
- Sales Rank: #460292 in Books
- Published on: 2014-01-01
- Original language: English
- Number of items: 1
- Dimensions: 10.75" h x 7.75" w x 1.00" l, 1.40 pounds
- Binding: Loose Leaf
- 619 pages
About the Author
A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 35 years. She received a bachelor's degree, summa cum laude, from Bowling Green State University; a master's degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world's leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION, and BUSINESS ENGLISH. Each updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of the Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She also participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.
Dana Loewy has been teaching business communication at California State University, Fullerton since 1996. She enjoys introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Most recently, she has also taught various German courses and is a regular guest lecturer at Fachhochschule Nürtingen, Germany. In addition to completing numerous brand-name consulting assignments, she is a certified business etiquette consultant. Dr. Loewy has collaborated with Dr. Guffey on recent editions of BUSINESS COMMUNICATION: PROCESS AND PRODUCT as well as on ESSENTIALS OF BUSINESS COMMUNICATION. Dr. Loewy holds a master's degree from Bonn University, Germany, and earned a PhD in English from the University of Southern California. Fluent in several languages, among them German and Czech, her two native languages, Dr. Loewy has authored critical articles in many areas of interest -- literary criticism, translation, business communication, and business ethics. Before teaming up with Dr. Guffey, Dr. Loewy published various poetry and prose translations, most notably THE EARLY POETRY OF JAROSLAV SEIFERT and ON THE WAVES OF TSF. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching/learning materials for undergraduate and graduate business communication students.
Most helpful customer reviews
3 of 3 people found the following review helpful.
This is my first bad review on Amazon for any product
By R. Matthews
Description said it included an Access Card, however, it did not. In the "condition" it said code not included. I feel this should always be shown in the description. This is my first bad review on Amazon for any product. I am now leary of everything. Caveat Emptor ...and read all "fine print ".
1 of 1 people found the following review helpful.
If you are taking classes in CSUDH this is not ...
By suluchao
If you are taking classes in CSUDH this is not the right book for you. If you are taking more than 1 split session classes this is not the right book for you. I bought this book for my business class. Somehow school split one course into 3 sessions(One semester). The code allows me to enrolled to one session. I will have to pay additional 25 dollars for second and third session enrollment. I end up paying additional 25 dollars to gain access to Aplia for each additional session. Just go buy the smaller thinner version book.
0 of 0 people found the following review helpful.
Not a proper book, but okay on an academic level
By Rachel
This was not a proper book. It was all lose leaf paper that, if you want to keep it in order, you need to buy a notebook to keep it in. I felt it was over priced for what was given to us. The fact that you have to go and buy more just to make sure the pages stay in order, and be extra careful that the holes don’t break, keep it from feeling like a book. If it was in a proper book format then it might be worth consideration, but as it is I was not overly impressed.
The overall content was proper for the subject matter, the graphs were eye catching, and it was written on an appropriate level for a college level ‘book’. If you don’t care that the ‘book’ is in a loose leaf paper format, then it shouldn’t bother you on an academic level.
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